Discovering Aibrean's Studio
I was reading the AIGA Client Design Guide (for client's of AIGA members to get an idea of client processes). I came across some questions for designers from clients. I felt like answering them.
Here they are:
- How does the firm like to work?
Well I personally like to work directly with you, the client. I also like to make you, the client, feel that you are always #1 (even if you aren't). I give you the utmost attention, and try to make turn-around times short so you feel that you are always the top of my list for priority. - Who are it's clients?
I have worked as an independent consultant in many design firms in addition to my personal business of Aibrean's Studio. I have worked with NCR, Ferrari, Standard Register, MeadWestvaco, NewPage, LexisNexis, AAA, Vision Marketing Group, PLIE, as well as many other diverse clients ranging from musicians and tax professionals, to non-profit groups and software companies. That range enables me to work within a variety of design styles with the knowledge of the type of audience base you have. - How knowledgeable is the firm about their clients?
Not only do I talk to them, but I also take advantage of the internet and research my clients and their competition/relevant market. It's not just about making you look good, it's about making you look better! - How is the firm viewed by their clients? By the firm's peers?
Client referrals (a previous client recommends me to another person who becomes a new client) are about 90% of my business. I get the other 10% from the internet and the local AFA membership list. Being a member of the Greater Dayton Advertising Association, I am involved in local professional development meetings as well as volunteer service for the Association in local advertising events. Recently I helped set up for the Hermes award judging. I also have won two Hermes awards in the past two years...a lot to be said of an individual in the business working against other multi-staffed firms that have very extensive job budgets. I am affordable AND award-winning. - What is the firm's design process?
First off, upon initial contact, I have the client fill out a design checklist (these can be found at the right sidebar of my contact page). This gives me an in-depth look at the audience, deadline, subject matter, overall idea, and budget. It's not worth the client's time or mine if the project doesn't have a budget I can work with, but it is if I can quote significantly less knowing more about the project before-hand. After the design checklist is completed, I give the client an estimate and a contract they can sign if everything is in order. From there I start researching and concepting. I send the client an initial rough concept to see if I'm in the right direction. If I am way off, I revise and send a new concept (perhaps altogether from scratch), and if I'm on target I work forward. - What kind of design experience does the firm have?
I have over 5 years of design experience. I have worked in 3 design firms as a consultant as well as my own design business. I am currently active as an Art Director at a local non-profit. I also have a degree in Applied Business in Advertising Art from the most award-winning college here, The School of Advertising Art. - What kind of results has the firm acheived?
I have always delivered 100% satisfaction. In terms of actual noted success, I have two Hermes awards from the GDAA. One of my email campaigns had such a good response the company told me they had more contacts in two days than they had in two years. - Who will work on your project?
I do. If there is something I am not able to do (such as advanced programming...I'm a designer not a coder) I will let you know and give you a quote on the service from programmers I have worked with in the past. I also enable you to personally talk with them if needed. They are local as well so if you are a local client, we can meet together to discuss options. - Does the firm understand the business?
Yes I do, and if I didn't I wouldn't be in business.
Posted by April Sadowski at 3/06/2008 12:45:00 PM
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